Almay Ideal Lipcolor

240 Plum, a beautiful shade from Almay Ideal Lipcolor. A sheer shade from Ideal that suits all skin tones to give beautiful lips. Infused with nourishing Vitamin E and peppermint that refreshes. Product has SPF 17 and is hypoallergenic.Please do remember that the shade shown on your computer screen may not be the same as the original product as individual monitors may show different shades.Calibrate your monitor according to its manual to see the closest shade.